Danielle Allaire
Tracking culture with wit, certainty, and (tolerable doses of) whimsy.

Resume

 

PROFESSIONAL SUMMARY

 I am an award-winning writer and creative copywriter with 15+ years of experience covering topics related to hotels and hospitality, food and wine, and music and culture. I am an expert in crafting compelling narratives and unique brand voices across platforms, including print, digital, and social media. 

 EXPERIENCE

 San Diego Magazine

(San Diego, CA / Hybrid) – August 2022 – Present

Staff Writer | Content Writer | Freelance Journalist

  • Pitch features, interviews, and personal essays for print and digital, year-round; take given assignments and flesh into captivating and award-winning features

  • Write SEO-optimized digital content and manage a monthly quota for print and online

  • Use SDM’s signature voice of puckish tastemaker to write caption copy for social media posts reaching over 275,000 followers

  • Write varied partner content for print issues, including travel guides, interviews, and events

  • Write VO scripts for Instagram posts, both editorial and sponsored content

  • Write copy for Consortium Holdings x San Diego Magazine’s monthly book club newsletter, which reads equal parts jacket sleeve blurb and New Yorker book review

  • Assist in copy editing the issue before shipping

Consortium Holdings (LaFayette Hotel & Club, Born & Raised, False Idol, etc.)

(San Diego, CA / Remote) – June 2022 – Present

Lead Social Media Copywriter

  • Create a striking and unique brand voice for each of CH’s 23 properties ranging from bars, restaurants, and boutique hotels, reaching a combined total of over 712,500 followers

  • Use niche gift of storytelling to embody all brands

  • Maintain a quota of at least 35 posts per week, ranging from quippy to deeply researched

  • Coordinate with social team of two daily; executing expectations as well as on-the-fly posts with aplomb

  • Maintain a rigorous schedule to keep up with the demand and nature of remote work

Freelance Writer (Yeah No Yeah LLC)

(Self-Employed) – June 2008 – Present

Freelance Writer | Content Writer | Brand Strategist

  • Written full website copy, SEO landing pages, articles, brochures, scripts, and ad copy in varying roles for these companies:

    • Hyatt Hotels

    • Equipment Clothing

    • FLAUNT Magazine

    • Filter Magazine

    • San Diego Magazine

    • Drink Good

    • Edible Magazine

    • Tricosteril Bandages

    • Geffen Records

    • IHEARTCOMIX

    • Hendrick’s Gin 

CampestreMAG

(San Diego, CA) – September 2018 – June 2022

Editor | Contributing Writer

  • Recruited, oversaw, and edited a pool of freelance writers for this San Diego-based, wine-focused quarterly and digital zine

  • Wrote featured articles and edited all incoming content

 ARTISTdirect.com (Los Angeles, CA) – 2006-2008

Editor | Digital Content Producer

  • Co-edited #3 most-visited music website of the era

  • Wrote featured columns, live reviews, album reviews, festival guides, and interviews

  • Executed editorial schedule with in-house staff of 3 and nation-wide pool of freelance writers

FILTER Magazine | FILTER Music Media Marketing (Los Angeles, CA) – 2004-2006

Online Editor | Lifestyle Marketing Manager | Digital Marketing Manager

  • Editor of filter-mag.com; curated news, live reviews, song and video premieres and featured articles from the print magazine and additional online exclusives

  • Oversaw in-house staff of 5 on all digital marketing campaigns

  • Oversaw national team of street marketing volunteers

  • Coordinated magazine-branded partnerships with national brands (i.e. Levi’s, Diesel, etc.)

  • Artist liaison for all festival events (i.e. Coachella Kickoff Party, SXSW, etc.)

EDUCATION

University of Hawaii at Mānoa                                    Pepperdine University                        

Honolulu, HI                                                                   Malibu, CA | South Kensington, London

BA, Theatre, emphasis on Playwriting and Directing          Theatre & English, emphasis on Creative Writing and Acting

AWARDS

SKILLS

  • Detailed-oriented self-starter with excellent time management skills

  • Proficient in Word, Final Draft, Buffer, ClickUp, Microsoft Teams, and Google Suite

·       Proven track record of crafting clear, concise, and engaging copy that drives results, with an emphasis on social media copy and email campaigns

·       Creative thinker with a strong sense of humor, weaving personality into brand messaging

ACTIVITIES

  • 25 years’ on-and-off experience in hospitality as a server, wine sales rep, and restaurant manager

  • Conversationally proficient in Spanish, Beginning French

  • Founder and playwright of Yeah No Yeah Theatre Company with its inaugural play, Girls’ Night Out, or Female Millennial Cannibals set to debut in 2025